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Clear language
in complex spaces.
I lead marketing and communications at Red Alert Labs, and I've spent nearly twenty years helping organizations find the words for what they're doing — in English.
See my work →
What I do
Positioning & messaging
I find the language that explains what an organization does, clearly enough that it doesn't need explaining twice.
Cross-cultural leadership
I've run projects and teams across thirteen countries, working in three languages.
Digital strategy
From SaaS product marketing to multimedia production, I build the systems and content that move the work forward.
Most of my best work happens in the unglamorous middle — turning a draft strategy into a brief someone can execute.
More about how I work →A selection of organizations and projects I've worked with.
