Resume
Director of Marketing and Communications at Red Alert Labs. Twenty years working across marketing, communications, and project leadership, with organizations in Lebanon, France, and across thirteen countries. The work has always been as much about people as it is about language.
Experience
Director of Marketing & Communications
Leading marketing and communications for a cybersecurity compliance platform focused on IoT security certification. Work spans CRA, EUCC, IEC 62443, and RED-DA regulatory frameworks, turning complex regulatory requirements into clear market positioning, partner communications, and go-to-market strategy.
Product Manager
Built and led the team that launched CyberPass, a SaaS platform for IoT cybersecurity certification. Rebranded the product, coordinated between development and UX teams, ran lead generation strategy, and contributed to R&D funding proposals.
Senior Project Management
Systematized and scaled the sales operation in the cryptocurrency sector. Built sales funnels in Airtable, coordinated a distributed remote team, and supported fundraising efforts across crypto investment consulting clients.
Media and Technology Manager
Ensured integration and timely execution of strategy, creative production, technology facilitation, and global program support within scope, budget, and quality baselines.
Project Manager
Managed a global leadership-training initiative that trained 386,000 leaders (386% over the initial target of 100,000). Led a team of 31 professionals from 13 countries. Managed a $1M budget. Organized a vision-casting event for 2,500 participants and trainers.
Executive Assistant: Senior Leadership Apprenticeship
Six years as Executive Assistant to two of the Arab world's most prominent leaders in education and nonprofit management. A deliberate choice: I wanted to learn what senior leadership looks like from inside the room. How decisions are made under pressure, how mission-driven institutions survive difficult periods, and how the distance between strategy and execution is actually closed. That formation is visible in how I work today.
Founder
Founded and ran a multimedia consultancy for 15 years. Clients included Café Younes, Darine Hamze, Naggiar, the Sursock Museum, and Mind The Gap. Managed teams of up to 10 (developers, copywriters, graphic designers) across client projects spanning web, digital, and brand production.
Nineteen years of work in three languages, across thirteen countries, in one trade: finding the right words.
Skills
Marketing & communications
Brand positioning, messaging strategy, go-to-market planning, content strategy, campaign management, product marketing, event management, digital strategy
Project & team leadership
Cross-functional team management, cross-cultural leadership (13 countries), Agile/Scrum, budget management ($1M+), remote team coordination
Tools & platforms
CyberPass, Airtable, Claude, ChatGPT, Midjourney/DALL·E, Perplexity, Beautiful.ai, Canva AI, Adobe Firefly
Languages
Arabic (native/bilingual), English (full professional), French (professional working)